H.G. Parks — What Sticks — The Decision | OurVaya

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The research team consulted the work of Steven S. Rogers, including Successful Black Entrepreneurs (Wiley, 2022), as a foundational source in building this platform.

H.G. Parks — What Sticks — The Decision | OurVaya

Consumer Pull15

1954

Run State

Consumer Pull15

Game

H.G. Parks — What Sticks

Context

Baltimore, spring 1954. You are Henry Green Parks Jr. — 37 years old, former Pabst Brewing advertising man, founder of Parks Sausage Company in its third year of operation. Leon Shaffer Golnick's advertising agency has j…