Decision game
Featured decision-based scenario
Franchising
Homer B. Roberts — Hupmobile
A branching, decision-based scenario from the historical record.
Tools & Exhibits
Tools
Franchise Cost Builder
Build and compare franchise startup costs, royalty fees, and operational margins.
Seafood Franchise Comparison
Compare unit economics across documented seafood franchise models.
Exhibits
MyYomy Niños Comparison
Product comparison for the MyYomy Niños franchise concept.
Franchise Discrimination Timeline
Historical timeline of documented racial discrimination in franchise licensing.
Franchise Industry Overview
Chart showing franchise industry structure, top sectors, and ownership patterns.