Homer B. Roberts — Hupmobile — The Decision | OurVaya

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The research team consulted the work of Steven S. Rogers, including Successful Black Entrepreneurs (Wiley, 2022), as a foundational source in building this platform.

Homer B. Roberts — Hupmobile — The Decision | OurVaya

Commercial Legitimacy50

Black Market Reach40

Franchise Equity10

1922

Run State

Commercial Legitimacy50

Black Market Reach40

Franchise Equity10

Game

Homer B. Roberts — Hupmobile

Context

Kansas City, 1922. You have been selling automobiles since 1919 — first from a curb, then from showrooms. You now broker cars for 15 white dealers who want to reach Black customers without letting those customers into th…