KJ Miller — The Line — The Decision | OurVaya

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The research team consulted the work of Steven S. Rogers, including Successful Black Entrepreneurs (Wiley, 2022), as a foundational source in building this platform.

Formula Integrity80

Launch Capital20

Brand Proof10

2016

Run State

Formula Integrity80

Launch Capital20

Brand Proof10

Game

KJ Miller — The Line

Context

Harlem, 2016. You are KJ Miller — retail buyer, HBS MBA, consultant. You have no cosmetics background. You have $10,000–$15,000 of personal savings. You have a thesis: nude shades don't exist for dark skin because no one…